SXM Digital AgencyBuilding & civil works

Quote requests coming in, and someone calling back before the customer hires the other guy.

Paid campaigns, a CRM and automated appointment booking, set up for building and civil engineering contractors. You stay on site, the visits land in your calendar.

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Project
Construction leads
Subject
15-minute call
Rev.
A
Date
SXM Digital Agency

An ordinary Tuesday

A typical scenario, the way contractors describe it to us. Nothing unusual about it: this is a normal day for a business that is doing well.

  1. 09:12

    A quote request comes in. Re-roofing job, 1970s house, and the customer has just found three contractors on Google.

  2. 09:13

    You are up on the roof. The phone rings in the van, under your jacket.

  3. 12:40

    You call back at lunch. Voicemail. You leave a message.

  4. 18:05

    You write the name in the corner of a notebook, next to the four others from this week.

  5. 21:30

    You price the job at the kitchen table. The quote goes out the next morning.

  6. Thursday

    The customer signed with the contractor who picked up on Tuesday at 9:14.

The problem is not your work and it is not your price. It is the gap between the request and the first human contact. That gap is exactly what we close.

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What we install, by section

Three sections that run into each other: section 1 brings the request in, section 2 holds on to it, section 3 turns it into a booked visit. Taken on their own, each one loses half its value.

No. Item What it covers
1 Paid advertisingGoogle, Meta, local placements
  • Campaigns targeted on your trades and the areas you actually travel to
  • Landing pages written for a homeowner or a developer looking for a contractor, not for an advertising jury
  • Call and form tracking, so you know which campaign makes the phone ring
  • Searches that waste your budget filtered out: job seekers, training courses, trade suppliers
2 Job-site CRMThe notebook, done properly
  • One record per request: contact details, type of work, address, where it came from
  • A pipeline you can read at a glance: to call, visit booked, quote sent, won, lost
  • Automatic follow-ups on quotes nobody answered, in your name and in your words
  • Works from the phone, with gloves on and one hand free
3 Automated appointment bookingLead setting
  • Every request answered straight away, by text or by call, while the customer is still comparing you
  • Qualifying questions: type of work, address, timeline, rough budget
  • A site visit booked directly into your calendar
  • A reminder the day before, for the visits where nobody opens the gate
Outside the scope, if the need comes up Website, search engine optimisation, AI-based automation, custom software for your trade. We only bring these up once the three sections above are running and something else is holding you back.

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How it starts

Four steps, in this order. At every point you know where you stand and what is expected from you.

  1. 15-minute call

    Your trades, your area, how many requests you get today and what happens to them. We tell you plainly whether we can be useful.

  2. Survey of what you have

    We look at where your requests come from, what gets lost between the phone call and the quote, and what the contractors beating you to the job are doing.

  3. Installation

    Campaigns, CRM and booking set up and wired together. We configure it, test it on your real requests, and train you in one session.

  4. Monthly review

    One meeting a month: what came in, what got signed, what we adjust. Campaigns and messages follow your order book.

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Who this is for

Worth saying up front: this is not for everyone, and the 15-minute call is partly there to check that.

Contractors this works for

  • Masonry, structural work, rendering
  • Roofing, carpentry, sheet metal
  • Plumbing, heating, air conditioning
  • Electrical and solar
  • Joinery, windows, doors, conservatories
  • Groundworks, drainage, civil engineering
  • Whole-house renovation and insulation
  • Pools, decking, landscaping

Contractors this makes no sense for

  • Anyone booked solid for two years with no interest in filling the diary further
  • Anyone who will not attend the visits that get booked: the system does not replace showing up
  • Anyone working exclusively on public tenders
  • Homeowners and self-builders looking to hire a contractor
  • Anyone who wants a logo and a brochure without changing how requests are handled

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What we hear on site

The five things contractors say most often, and what we answer.

“I run on word of mouth, and it has worked for fifteen years.”

Good, and we leave that alone. Word of mouth brings you the friends of your past customers. It does not bring you the family that just moved in one street over and knows nobody. That second stream is the one we open, without touching the first.

“I have no time to fill in a CRM.”

That is the point of the setup: the record creates itself when the request arrives, with the details already collected. All we ask is that you move a card across when a quote is won or lost. The rest runs without you.

“I am on site all day, I cannot answer the phone.”

That is exactly why section 3 exists. The request gets an answer within the minute, without you. What you pick up in the evening is a qualified visit in the calendar, not a list of people to chase.

“I have tried agencies before.”

Usually for a brochure website, or for campaigns launched with no idea what happened next. Here we do not stop at the click: we also install what handles the request afterwards. And if we do not think we can help after the call, we say so.

“What actually happens on this call?”

Fifteen minutes, no pitch deck. You describe your business and how requests reach you today. We tell you what gets set up, in what order, and what it asks of you. You hang up knowing what to do next, even if that turns out to be without us.

Book a 15-minute call

Fifteen minutes on the phone, and you will know whether this is worth it for your business.

Book a 15-minute call

Pick a slot in the calendar. No form to fill in, no quote to request, and nothing to commit to when the call ends.

Rev.
A
Date
SXM Digital Agency
Book a 15-minute call